When it becomes easier to find and support Black-owned businesses, everyday spending can create opportunity that stays in the community longer.
The story behind Pro Black
Our story, vision,and mission.
We are building a simpler way to discover, support, and champion Black-owned businesses—so conscious spending becomes an everyday habit with lasting impact.
About Pro Black
Pro Black is a business marketplace built to connect Black-owned vendors with customers ready to discover, shop, book, and support with intention.
In plain English: one trusted place for finding great businesses, giving them stronger visibility, and helping each purchase become part of a bigger cycle of growth.
Hours → daysOur strategic direction
One marketplaceProducts and services
Five prioritiesOne shared purpose
Bottom line, upfront
Everything is connected.
Our global economy is incredibly interconnected, often illustrated through the circular-flow model. Resources flow into and out of households, businesses, governments, investors, markets, and foreign entities. In this cycle, the resources of one sector help develop the others.
The higher the circulation of dollars in a community, the greater the economic stability and opportunities for economic growth.
Our vision
A thriving Black community powered by conscious spending.
To help promote, sustain, and maintain economic empowerment and conscious spending within the Black community.
Our mission
Make prosperity easier to find—and easier to fund.
Provide a preeminent virtual business marketplace platform that promotes and facilitates Black-owned business vendor commercial prosperity within the Black community.
Get to know us better
Built around real businesses.
A marketplace only matters when people can see themselves in it. Pro Black brings local services, independent brands, and online sellers into one connected discovery experience.
Pro Black, defined
Support that shows up.
Being pro-Black means actively supporting and uplifting Black people, culture, businesses, and communities. On this platform, that commitment takes three practical forms.
Economic support
Choose Black-owned businesses and help create room for them to grow, hire, and thrive.
Cultural promotion
Advocate for Black culture and heritage, and participate in moments that celebrate Black achievement.
Empowerment
Focus on the rights and well-being of Black people in the wider pursuit of social justice and equality.
The idea of being “pro-Black” can vary in interpretation, but it generally reflects a broader commitment to Black empowerment and community support.
From the original presentation
One visual.
One clear idea.
Conscious spending
Income • jobs • opportunity
Households
Community
economy
economy
Businesses
01
Bottom line, upfront
The economy works as a connected cycle.
Resources move into and out of households, businesses, governments, investors, markets, and foreign entities. Each sector uses and helps develop the others.
Higher dollar circulation can create greater economic stability and more opportunities for growth.
One dollar. Different lifespans.
How long does it keep moving?6 hrsBlack community
$
1×circulation20 daysJewish community
$
6×circulation30 daysAsian community
$
9×circulationOngoingElsewhere community
$
∞circulation02
The circulation dilemma
A powerful dollar that leaves too quickly.
The deck compares a dollar circulating for six hours in the Black community, 20 days in the Jewish community, 30 days in the Asian community, and indefinitely elsewhere.
1×Black community
6×Latino community
9×Asian community
∞White community
Where the value flows
Black community GDP contribution$1.3Ttotal GDP
2%$26B
Recirculated inside the Black community
98%$1.274T
Circulated outside the Black community
The goal is to grow the green share—so more value keeps working inside the community.
03
Black community GDP contribution
Increase what stays in the community.
The deck illustrates a $1.3 trillion contribution: only 2%—about $26 billion—is recirculated inside the Black community, while 98%—about $1.274 trillion—circulates outside it.
2%
inside
98%
outside
Strategic goal: increase the percentage recirculated back into the Black community.
Black buying power
A steadily rising economic force.
The presentation notes that Black buying power in the United States was reported at $1.4 trillion in 2019 and was expected to grow to $1.8 trillion by the end of 2024. It also cites a Selig Center estimate of $1.6 trillion—9% of the nation’s total buying power—and says the trend suggested continued growth beyond that point.
It describes the Black dollar as the significant economic power held by the African American community, projected in the deck to reach approximately $1.98 trillion by the end of 2025. Much of that spending goes outside the Black community, limiting local economic growth and self-sufficiency.
The proposed response is intentional support for Black-owned businesses—helping build wealth within the community while advancing economic empowerment and equity through initiatives such as Buy Black and social-media campaigns.
The deck also presents Black consumer buying power as a major economic force projected to exceed $2.1 trillion, citing BlackWallStreet.org.
Our purpose
A locator built to become a growth engine.
Pro Black Business Marketplace was conceived as a Black-owned business locator tool designed to enhance business visibility, increase dollar circulation and recirculation time through channeled patronage of Black vendors, and encourage conscious spending within the Black community.
01
Increase circulation time
Increase dollar-circulation time within the Black community—from hours to days.
02
Raise recirculation
Raise the recirculation of the $2.2 trillion Black GDP back into the Black community, as stated in the purpose deck.
03
Increase visibility
Improve the virtual visibility of Black-owned businesses locally, regionally, and nationally.
04
Amplify every brand
Elevate Black-owned business vendors’ virtual presence across multiple social-media platforms.
05
Connect the map
Enable better physical and virtual mapping of Black-owned businesses.
Put the mission in motion
Discover. Support. Empower.
One purchase, one booking, or one share can introduce a great business to its next loyal customer.